About us


After many years as a well-known beauty video blogger and creative director, founder Kara Lockwood decided to create what she couldn’t find: a luxurious skincare line filled with non-toxic ingredients that also provides a sensorial experience.

Selfcare Beauty is paraben, sulfate and phthalates free, not tested on animals, vegan and is a high-performing luxury skincare, all wrapped in beautiful recyclable packaging. Perhaps best of all, it’s made entirely in the US.

The name Selfcare Beauty is inspired by something many people already long to do: care for themselves. When you self-care, you’re taking time to recharge, commit to yourself, and change how you think, feel and act.

Kara’s goal was to create a skincare regimen that allows you to start clean and end clean; to make those moments spent on your skin a time to nourish your mind, too. When you take care of yourself, you can take care of others.

Selfcare Beauty
Kind Skin Care